Jakob Trollbäck

Jakob Trollbäck

Jakob Trollbäck

In 1999, the Swedish creative director Jakob Trollbäck founded the award-winning branding and design studio Trollbäck+Company in New York. Now he is back in Stockholm with The New Division, a new kind of creative company that focuses solely on sustainability. Both companies have design philosophies centering on his motto: Discard everything that means nothing. Jakob’s seminal work creating copywriting and a visual identity system for the United Nations’ Sustainable Development Goals, known as the Global Goals, has given him a unique platform from which to advocate for a sustainable world.